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Article Directory - Don'ts of Copywriting



Any good marketing or advertising campaign must pay close attention to its copywriting. This is especially important if you host a website. The content of your copy must be well written, interesting and above all, relevant and in some way beneficial to your reader.

But copywriting is also full of hazards, areas where it is easy to go wrong. Areas that take away from your content instead of adding to it. These hazards make your Web pages dull, uninteresting to read, immaterial or meaningless to your readers. Here are some to watch out for:

Going off track

Avoid the urge to give unnecessary and irrelevant information. Good copywriting should consist of one main point broken down into several, shorter related points. Concentrate on each point at a time. The pace of your writing should be brisk and fast flowing. Going off at a tangent is a sure way of losing your reader.

Repeating Yourself

Refrain from repeating and harping on one point over and over. You may feel that you are stressing home a point by doing so but in actual fact, you could be irritating your reader and he or she may lost interest in your article. Give some thought to the words you want to use and then get your point across; but do it only once.

Keep it simple

Using words that require your reader to constantly whip out a dictionary will not score you points with your reader. Use simple, but effective words to put your message across. Long winded sentences and complex vocabulary will only perplex your reader and he or she may decide to move on.

The Use Clever Language Hazard

Try and stay away from an ornate style of writing. Using unusual words and complex language construction may sound impressive, even creative; but in actual fact, they do little to get your message across more effectively or to add any zing to the flow of your article. Write simply but effectively.

Excessive Modifiers

Too many adjectives are hazardous to copy! They're descriptive words that you use with nouns or verbs, like attractive, powerful, or blue. Words with 'ly' at the end like quickly are also adjectives. Used well, they are effective, but an overdose can divert readers from issues at hand. Saying 'It quickly scans' is better than 'It scans very quickly', for instance. Because the 'very' drags the text. AYou can be effective using one adjective, try 'It gives you amazing prints' or 'It gives you fantastic prints', and not 'It gives you amazingly fantastic prints'. As you can see, the last sentence really doesn't work.

Avoid forms of the verb "To Be"

Active language gets your point across in a more interesting manner. Constantly reverting to forms of the "be" verb was, is, are, etc. bogs the prose down. Solid verbs create dynamism and allow the reader to feel interested. Saying "Our business is a leader in innovation" does not have the same forward motion as writing "Our business leads the field in innovation." While eliminating "be" verbs is not always possible, you can improve your writing simply by going through and substituting more active verbs where possible.

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About the author: Vlad Ehrsam is the chief writer at Full Info on Business, visit there today for the latest Business advice, and why not sign up for the free Business newsletter.

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Keywords:
business,accounting,advertising,Management,office,offices,Marketing,income,job,jobs

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